What is in the water at RIM’s Waterloo offices?

I’ve been following the news about the CEO transition at RIM and the comments made by the new CEO Thorsten Heins. Wow… what’s in the water up there, cause those guys are majorly hallucinating.

No need to make major changes, this is not a turn around and we just need to market better. Dude, you have been left behind in the dust any way you package it and you need to make drastic changes to survive.

When you are from a small market that you dominate and you don’t get out much, your view of the world becomes warped. I am guessing that BlackBerry’s market penetration in Waterloo, Canada is close to 90%. When you go down to the local Tim Horton’s for a cup of coffee and everyone is happily using your phone, what other conclusion can you draw.

RIM’s problem is that their OS is well behind iOS, Windows Phone and Android… with zero chance of catching up. The big three are being sucked into a cloud paradigm shift and RIM is still trying to get on par with siliod apps. The only thing that RIM has going for it is BlackBerry Enterprise Server and even that should be rolled into Microsoft Exchange. Pundits have been making comments about MIcrosoft considering purchasing RIM… why? Why would Microsoft buy RIM to compete with Nokia and others at their own dime? Just to get their hands on current enterprise server customer base?

Probably not a popular move, but if I were Thorsten, I’d move BB to Windows Phone and kill on enterprise mail and device management. Nokia kills on design and navigation.

Thorsten… this is your ONLY play. Stop fiddling around and git’er done!


One Comment on “What is in the water at RIM’s Waterloo offices?”

  1. doug ritter says:

    Juha. I agree with you 100%.I worked in the RIM supply chain for over 6 years and they have lost the battle and perhaps the war — after being the dominant player who started/invented the whole market. Amazing mess they have gotten themselves into. Great post!

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