Social Media Monitoring SolutionsPosted: June 30, 2009 | |
I recently looked through the available social media monitoring tools.
Here is a list:
- Visible Technologies
- Collective Intellect
- Spiral 16
- Radian 6
- TMS Symphony
These split into RSS feed and screen scrape based. In general I found most of the solutions wanting in terms of their scope of search. There is no substitute for having a professional analyst help you out. None of the solutions had true multi-language support, which makes geographic filters a bit difficult. Most either have or are coming out with sentiment algorithms, but again those are only 75% accurate and only work with the English language.
Radian 6 had a nice way to track persons of interest. Collective Intellect had nice demographic data. Spiral 16 was the furthest ahead in visualizing influencers and social networks.
Pricing ranged from free to a seat fee and an additional search fee on top of that. Paid services start from $250 per month and range to $100 per seat plus $500 per search topic.
If you are serious and willing to pay I have to say I was the most impressed with Radian 6.
Another great blog on the topic is by Lisa Whelan: http://socializemobilize.com/2009/05/21/avoid-selective-hearing-with-20-top-social-media-monitoring-tools/